Advertising helps you create awareness for product launch, offers etc.; enhance sales from existing markets; reach out to new geographies, segments etc. and expand your market; compete and strengthen good-will/brand loyalty which helps you retain customers and attract premium pricing.

The product, customer persona/profile, the market, the objectives of advertising and cost are the key factors to consider while choosing the media.

User Experience (UX) Design or User Centric Design is the process of ensuring a seamless and pleasant experience for users while interacting with your product. Therefore, it needs much deeper customer insights and it is more holistic than Graphic Design activity which focuses on the visual aspects alone. The components of UX Design are user research, empathize/be the user, create/design, test, develop and deploy (and track usage, inform next …and loop back into research).

As mentioned in the previous answer, UX Design is a holistic process. Therefore, there are multiple deliverables from it which can be used for marketing and other purposes too apart from creating the product with a fine user experience. The key deliverables from UX Design are: personas, storyboards, customer journey maps, ideation, user flow, sitemaps, low-fidelity prototypes, hi- fidelity prototypes, interactive prototypes, usability reports and analytics reports.

To begin with, UX Design relies heavily on User Research. This ensures that the key decisions about the product development are based on data and not intuition. Therefore, there are multiple advantages for UX based approach such as: smooth interaction and experience for customers, reduced risk of failure, lower cost of development, lower number of iterations and healthy marketing RoI.

Digital marketing is data driven. It helps you to precisely target your audience and therefore it is more likely to give your better RoI for your marketing investment. It’s easy to measure and easy to adjust/fine tune/change and therefore easy to manage. It helps you break the barriers of time and geographic location and compete at local, regional, national and global levels as you choose to. Content marketing approach can help in increasing inbound traffic and search/Google ranking. Digital marketing facilitates better engagement with the audience and therefore it can help in brand building too.

Social media is where people hang out and interact with each other more informally. Therefore, it is an excellent source for customer insights, which helps you in your outreach and communication efforts. Thus, social media marketing can assist you in increasing inbound traffic, improving search/Google ranking, creating awareness, generating leads, increasing brand loyalty, improved customer satisfaction, achieving thought leadership position, carrying out reputation management activities and gathering insights on competition at lower costs.