“Opportunities to find deeper powers within ourselves come when life seems most challenging”
- Joseph Campbell

The year 2020 changed the way we live and conduct business as the Covid 19 pandemic broke out and spread like a wildfire across the globe. In no time, the world got besieged by it. But, it also revealed the ingenuity of the entrepreneurs to innovate. Especially those who are curious to learn and shape the post-COVID world.

During the pandemic period, people also experienced the power and the impact of digital platforms and Digital Marketing. Digital acceleration has given rise to a number of businesses which were unable to establish their presence before this pandemic. More and more industries are shifting from offline mode to online mode, and it has triggered a digital transformation revolution. Online meetings - official and personal - which were exceptional prior to the pandemic, have become the norm now. Attending the regular school/college classes sitting within the four walls of our houses was unimaginable earlier, but it is the standard these days. Our lives have gotten re-wired around the digital realm and made us dependent on digital platforms such as Google meet and BigBasket

Opportunities for Digital Marketing
As the start-ups and corporates are readily embracing the opportunities lying under the digital umbrella, entrepreneurs and digital marketers have laced up their shoes to strengthen the infrastructure and revive the nation’s economy. The Digital Marketing industry is all set to pave the way to better forms of communication and connection post COVID-19 - whether that is business to business, business to consumer, or individual to individual.

Before we start looking for the opportunities, it is important to know the new normal and how things are shaping up post pandemic. Business leaders must keep a close watch on the physical, digital and phygital trends as the businesses are joining the digital board to make more profit and long-term relationships with their customers. Digital Marketing does not only provide opportunity to generate revenue but also ensures brand loyalty of customers as online presence and connection with customers provide enhanced experience and engagement.

The Post Pandemic Digital Marketing Playbook

• Help to bounce back: Most businesses have emerged out of 2020 battered and bruised. They are looking to bounce back. Therefore, digital marketers must be flexible to offer innovative and smart strategies to their clients as the budgets won’t be as high as they used to be and the emphasis on ROI will be ever greater.
• Data is more critical than ever: With the work from home new normal well established, brands must understand the new customer behaviour patterns and lifestyle preferences to target them more precisely. Big data and AI come in handy here.
• Welcome to a cookie-less world: Google will join other browsers in ditching third party cookies soon. This will mean that it will be harder for the marketers to do precision targeting of customers. However, critics believe that there is more than what meets the eye here - Google is trying to strengthen its grip over the online advertising market. This could adversely affect smaller players and potentially knock them out of business.